Channel Letters
Individually built illuminated letters with a clean, professional finish. The go-to format for brands that want a premium storefront.
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UL Electric signs in the US 
DC-3 Crews certified before Mexico’s STPS 
REPSE In progress Specialized services registry Everything your business needs to be seen. From design to installation, every piece is built in our own shop and mounted by our own crew.
Individually built illuminated letters with a clean, professional finish. The go-to format for brands that want a premium storefront.
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Ground-level structures with internal illumination that make you findable from the road, day and night.
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Depth and texture without illumination: metal, acrylic or PVC letters mounted flush to your wall.
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Signage designed as part of the building: cladding, lighting and structure resolved in one project.
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Odd shapes, mixed materials, one-off ideas. If it can be drawn, our shop can build it.
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Letters mounted on a single raceway: fewer wall penetrations, easier permitting and a cleaner install.
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No visible trim cap or return seams. The sharpest edge you can get on an illuminated letter.
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Painted, routed or dimensional signage for locations where lighting is not needed or not allowed.
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Lobby logos, reception walls and wayfinding that carry your brand inside the building.
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Aluminum cabinets with high-transmission acrylic faces: maximum readable surface per dollar.
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Entrances, exits, parking and tenant directories, coordinated across the whole property.
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We build in house: CNC routing, welding, acrylics, LED and finishing under one roof.
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Electrical assemblies built to UL standards, so your sign passes inspection and stays insurable.
Learn more →Signs already lighting up the border: a sample of what we design, manufacture and install for businesses in El Paso and Cd. Juárez.
We design, manufacture, install and advise so every business ends up with the sign it actually needs. We have done it across Mexico and the United States, from the corner shop to organizations with international presence.
Our fabrication, lighting and installation technicians are in house, not subcontracted. That is what keeps the finish true to what the client pictured.
More about us
Five reasons border businesses keep coming back to us, year after year.
Every business is different. We build custom solutions so your sign fits your building and your brand.
Signs built with the best materials and the right specialists. Quality and price can coexist.
Years on the job gave us the tools to solve any surprise quickly and effectively.
We design, build, install and advise: one team from start to finish, no middlemen.
Every sign ships with a warranty, set by its materials and use, backed by our shop.
We make it easy: free quote, no strings attached, for businesses in El Paso, TX and Cd. Juárez.
Brands that already have their sign
Businesses in El Paso and Cd. Juárez with their sign installed and running.
4.9(17 Google reviews)
crystal corteza year agoI had my business signs custom made by Border signs in Juarez , and I’m so glad I chose this company! At first, I was nervous about getting scammed, but this is 100% legit. Pablo was amazing—he made me feel comfortable, answered all my questions, and helped me with everything I needed. The quality of the signs is outstanding, and they even deliver to El Paso, TX! Highly recommend to anyone looking for great service and beautiful signs.See on Google →
Lily Eskelsen3 years agoThank you for your professionalism and quality!See on Google →
Jose Miguel Duran Monroy5 months agoExcellent company specializing in illuminated signs, good quality and excellent serviceSee on Google →
COCO design for life5 months agoExcellent projects with a fantastic level of quality and detail!See on Google →
Ivon Baca5 months agoExcellent service with illuminated signs - Ciudad JuárezSee on Google →
The questions we get most before building a sign. If yours is not here, write to us and we will gladly answer it.
Yes. We quote free and with no strings attached. Just tell us what your business needs and where you are.
It depends on the type: a simple cabinet sign can be ready in 1 to 2 weeks; channel letters or monument signs take a bit longer. You get an exact date with your quote.
Yes. We file the sign permit with the city as part of the project, in El Paso, TX and in Cd. Juárez.
Yes. Our illuminated signs are built to UL standards, so they pass inspection and stay insurable.
Yes. We design your sign, build it in our own shop and install it with our own crew. Everything in one place.
Yes. We repair and maintain illuminated signs even if we did not build them.
